2011 has been heralded in some quarters as the year of Android, as it saw the Google backed mobile operating system overtake Apple’s market share for smartphones, and celebrate ten billion Android apps downloaded. However, despite projections that there will be more Android apps downloaded in 2012 than iPhone apps, developers still prefer to develop applications for iPhone. Why is [...]
It is said that a picture can speak a thousand words. Now think of the amount that could potentially be communicated in 30 seconds at 25 frames per second. Video search engine optimisation could become a key tool for social marketers wishing to reach an audience at a low cost. This search engine optimisation could then tie in with Youtube’s [...]
Angry birds is celebrating its second birthday and as a reward for its customers has released 15 special levels on its iphone apps. Furthermore, all episodes of the game have been unlocked, an episode being the term used to group 20 levels of the game. Angry birds has been a phenomenon and one of the most popular iPhone apps across [...]
Twitter has undergone a facelift that looks set to make it more effective for marketing online. The new interface aims to make the service easier to use for beginners, thus increasing its user base and marketing online to more users. The redesign also aims to increase user involvement, again potentially motivated by the fact that if a user spends more [...]
While geo marketing is not a new phenomenon, an analysis of the discipline shows that it is clearly still in the early stages of its development. While there are some established geo marketing successes such as Google local business results, geo marketing is capable of much more substantial growth on mobile and social platforms. Desktop web searches can show the [...]
This week downloads of apps for Android surpassed the ten billion mark. To celebrate, Google are making some of the more popular apps for Android available at a knockdown fee of just 10 American cents. The figure highlights the increased growth of the android platform, as it took just one month to go from nine billion downloads to ten billion [...]
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