The value of apps for Facebook was highlighted this month as Farmville creator Zynga filed for an initial public offering of stock (IPO). Zynga’s most famous and profitable offering is Farmville, one of the most popular apps for Facebook. The game is free to play, however virtual crops and other items can be purchased by users, which along with sponsorship [...]
Many analysts have wished to pronounce the death of Google +prematurely, however the online search giant will always have the asset of marketing on Google to promote its new online products and services which will in turn increase revenue from marketing on Google. This year Google managed to attract 1 billion unique users, a first for the internet, emphasising the [...]
There are few bigger monopolies in the world than the one that exists in the search engine market. Google has dominated since its inception and is believed to have a share greater than 90% for the worldwide market, making it essential for search engine optimisation. It’s once great rival Yahoo’s value has halved in four years, while other competitors like [...]
It is important when looking to achieve success in business that you outline targets and have a strategy to meet these targets. Marketing is one of the most crucial aspects of success in business and marketing by goals is a good way to achieve business success. The first step is to identify the goals. What do you want to achieve? [...]
In a world before online marketing, advertising was based on predictions of interest due to likely demographics of the target audience. Television adverts were targeted in the sense that the advert was run between programs which were watched by a targeted demographic of the population, for instance beer commercials during sports matches, as both sport and beer’s best customers are [...]
Rumours have grown stronger in the last month that Facebook is set to enter the smartphone market currently dominated by Apple and Google by producing an operating system of it’s own. The new Facebook phone project, supposedly codenamed ‘Buffy’ will develop a Facebook customised user interface based upon the Android system, to run on an HTC device. Other wilder rumours [...]
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